The Best Time and Day to Send Marketing Emails for Maximum Conversion

Sending out marketing emails can be a great way to help draw your audience to your online course. However, as a facilitator, you must pay attention to the time and day you are reaching your viewers: not every time and day is the best time to send out your emails! 

Check the timestamps on your recent emails – what time period do most of your email traffic occur during? When are you yourself most likely to respond and click into non-work-related emails? 

As you may reflect, there is no one “perfect” time to send an email to your customers, but there are some key findings we’ve discovered through heavy research which suggest that sending emails between certain days and hours is more beneficial to your workshop. 

Keep reading for more information on the best times to reach out to your learners!

So when is the best day?

We know how hectic Mondays can be, especially if your learner is currently employed in a fast-paced, demanding job. However, there are many data and statistics out there that suggest Tuesday and Thursday are the best days to send business emails. This makes sense, as Fridays are when people usually wind down for the weekend and are less likely to be searching through their inboxes.

Best Time?:

Research has shown that the best times to send emails are usually in the morning, when people are more likely to read your email, and in the early evening, when people are more likely to be done with work, but before they get on their way home.

No monthly fees. Join hundreds of talented facilitators.

 As for the precise hour of the day, keep in mind these critical transition times:

• The best time to capture users who check their email first thing in the morning is 8 am. They may have just gotten to work, and you will capture their attention if you are first in their inbox.
• 12-2 might not be the best time: This is typically when people take a break from work for lunch and may not be at their desks.
• 4 pm is an excellent time to have a little pick-me-up to help you get through the last hour of your workday – this is when people are winding down, getting ready to head home, and are likely to check their non-work-related inbox
• Between 6 pm and 7 pm, traffic volumes are highest during the evening commute. This represents people leaving work to get home and may not be online to check their inboxes.

There is no magic day or time to send emails, as everyone’s list is different and composed of various individuals with varying email-reading habits. The best time to send an email may vary depending on your target audience.

While having an idea of when the best times to send out email campaigns are essential, it’s also important to understand your audience and cater your content and schedule to their needs.

No weekends, after hours, or holidays:

Sending emails at night can be seen as unprofessional, so sending them during office hours is better. This will give your audience time to process your message and increases the likelihood that they will reply. The same idea goes for holidays, so the best way to show your learners that you respect their time is to refrain from sending them updates during their time off!  

By sending an after-hours work email, you may cause a cascade of negative consequences for yourself, the recipient of your message, and even the recipient’s family. This is especially the case if your online course is catered to an older or middle-aged audience with family obligations – the last thing you want is to create a negative impression when your email disrupts their evening wind-down!

No monthly fees. Join hundreds of talented facilitators.

Test emails:

You can use marketing standards to schedule your emails and analytics software to see which emails you send have the highest open and click rates. This would give you experimental insight into when your learners are most likely to engage with your communications. You should also consider your audience’s age and what lifestyle they are most likely to carry out; for example, a younger audience may not check their inboxes during school hours. It is also a thoughtful strategy to send your learners surveys on what time cadence they prefer to receive emails!

Conclusion: 

These are some of the best times and days to send out email campaigns that will help you increase your open rates. No matter how well you can craft effective marketing emails, none of that will matter unless you can target your learners at the correct time. With all of the tips mentioned in this article, you can maximize your email marketing efforts and raise engagement and awareness for your online course.

No monthly fees. Join hundreds of talented facilitators.