How to Get Customer Feedback and Testimonials for Online Courses

What is a Testimonial?

Even the most challenging sale can be won with a strong testimonial. Why? Your buyers can’t physically examine your goods, leaf through your course materials, or see more than just a sampling of what you have to offer as an internet marketer. As a result, “social proof” in the form of reviews and endorsements has a more substantial effect and reinforces your customers’ choice to buy.

Testimonials are endorsements from actual customers who have used your goods or services and were pleased enough to tell their friends, family, coworkers, and total strangers online about them.

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Testimonials can show credibility and convince potential customers that they should buy your online workshops.

You’re missing out on a crucial marketing tool if your website doesn’t include testimonials and reviews of your courses. Customers will probably not place a lot of trust in a facilitator that lacks endorsements.

Learn more on How to Get First Reviews and Testimonial to Promote your Online Course

Why Are They Important

Customers take reviews and testimonials very seriously when deciding whether to buy a new product or brand. A single negative review can significantly reduce the trustworthiness of a product, while businesses with no reviews raise suspicion among potential customers.

One of the key benefits of having customer reviews is that businesses can respond to them positively, which can help them stand out from their competitors. In a study conducted by BrightLocal, 55% of consumers felt positive after seeing a business owner responding to a review. This shows that taking care of customer feedback is crucial for any business looking to stay ahead of the competition.

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If you don’t have a testimonial page, it’s important to start one to boost your conversion rate and inspire trust in your business.

There are many ways to collect a customer review or a testimonial for online courses. Today I’ll share some of the top strategies on how to get customer feedback. By encouraging customers to get more testimonials, you can build a more substantial reputation and increase loyalty among your customers.

How to Get a Testimonial For Online Courses: Different Types of Testimonials

Customer Quotes 

Quotes are one of the most popular forms of testimonials and reviews. These are usually short, sweet sentences that describe how a customer enjoyed online workshops or how they helped them in their career. They might include the customer’s name, job title, or industry.

Video Testimonials

Video testimonials are excellent for promoting your online workshops. By featuring customers in videos who can share their positive experiences, you will create a more compelling sales pitch than simply reading words on a page. In addition, this allows your potential customer to connect with another customer who has had a positive experience – which makes the testimonial that much more relatable.

Case Studies and Success Stories 

A few pieces of text may not always be enough to support your online workshops. Customer success stories are an excellent example of a testimonial for online courses that is more descriptive. These stories highlight how your online workshops have met customer needs and exceeded expectations.

These testimonials follow the challenge, solution, and results format. They might be short videos or extensive blog pieces, or they can combine both. When trying to find this kind of testimonial for online courses, focus on how your workshop transformed a student’s life. How did their life before and after differ?

Are you new to creating an online course? Check out How to Market an Online Course: Successfully Build a Community, Get Testimonials, and Utilize Influencer Marketing

How to Get Customer Feedback: Tips and Strategies

Ask at the Right Time

Most of your customers find the effort you put into your online workshops commendable and have seen measurable improvement from them. However, they may not share their experiences with you unless you ask them.

It is essential to ask for feedback right after completing your course to increase the likelihood of receiving a testimonial for online courses.

Students don’t need to complete an entire course before they can get feedback. Feedback can be given at any time. Receiving feedback will help you to see how much your students have learned and what changes have been made.

If you’re facilitating a comprehensive course that may take several months to complete, it might be helpful to break it up into phases. This will allow you to get testimonials and reviews sooner, increasing enrollment for the next cohort.

You can contact students once they have completed a particular milestone, such as a course section. Ask about their progress and reevaluate when they have finished the entire course.

Getting a customer testimonial for online courses is key to the success of your online workshops. In addition, it can help you iterate and improve your course, so you don’t have to wait until the end of your workshop to ask for feedback.

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Facebook Reviews

When figuring out how to get customer feedback, a good place to start is by visiting websites where previous users have reviewed you.

Your Facebook business page is the most accessible place to add new reviews for your business. You might have already seen a testimonial for online courses on there.

A testimonial on Facebook can be a straightforward way to highlight what your business does well. They are an ideal way to show off your unique selling points and what sets you apart from your competitors. If you don’t already have reviews on your Facebook page, it’s easy to ask people to add a comment. 

Make it Easy

Inform your clients precisely how they can provide you with a testimonial, whether in writing or video form (we will discuss more video testimonials shortly). Provide customers with instructions on what to put in their testimonials.

Reward Customers Who Review

How can you persuade clients to write a testimonial for online courses? First, provide an apparent reward for posting a review, if possible. For instance, fast food businesses frequently offer patrons the opportunity to win cash by completing an online survey.

To encourage reviews, you can offer special deals or coupon codes to reviewers who write positive ones. Additionally, you can promote your online workshops by displaying review comments on social media and other online platforms.

To avoid any potential problems with site guidelines, review the terms and conditions of the site you want to offer incentives before beginning your promotion. For example, some sites, like Yelp and Google, prohibit offering direct incentives. To ask consumers to review, you may usually add a line to your receipt or a sign in your store. If you decide to reward customers who review, it’s a good idea to disclose that in the testimonial.

Set Automatic Reminders

Many businesses ask their customers to provide testimonials, but this process can be time-consuming and require coordination. Therefore, you can automate the process by using a testimonial request form.

You can set up email triggers to automatically request a testimonial for online courses from students. This way, you will be able to collect valuable feedback and insights about their experience.

You can save time and ask for input at the most advantageous times by automating queries. Make sure, nevertheless, that you don’t go overboard. For example, constantly sending messages asking for them to review your online workshops can leave a wrong impression.

Always Ask for Permission

When publishing customer stories, it is essential to get consent from customers before sharing their experiences. For example, suppose someone publishes their opinion on social media or a Google review without obtaining written permission. But for example, if you want to republish a student’s Instagram Reel about your course by using it in paid ads or elsewhere, you will need written permission.

It’s a standard business practice to ask for customer permission before using their data. You can find pre-made permission templates online, which your customers will appreciate.

In addition to emails, you can also use the following methods to request authorization from your former students:

• Send them a private note on the social media site where they posted their story
• Include a disclaimer (or pop-up window) on your testimonials sales page.
• Send an SMS to your consumer asking for their consent.
• To strengthen the authenticity of the testimony, ask for a full name and qualifications that you can use in it.

Conclusion

Reviews and testimonials are essential to understand why people sign up for your online workshops and even why they found the experience less stellar. In addition, this feedback can be used to improve your overall offerings and how you interact with prospects and customers.

Encouraging customers to write honest and specific reviews is beneficial as it allows you to get accurate feedback. When responding to negative reviews, you should aim to understand how you could have done better and see if there’s a way to repair the relationship.

You can better understand the problems your audience is experiencing, convince prospects of your worth, and create the best experience possible for your customers by encouraging consumers to leave reviews and testimonials for you.

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