Workshop Details
- Symmetry vs. asymmetry. In this class you’ll learn how both symmetry and asymmetry play a role in balance on a page especially with the introduction of contrasting colors, shapes, and patterns.
- Scale. Scale is about size, but more than that, it’s about relationships. These relationships can tell a visual story by creating tension and energy on (and with) the page. You’ll discover how to surprise an audience using scale by playing with their expectations, and you’ll learn how scale can take on an especially important role in business logo design.
- Framing. Framing is something people already do all the time (think editing/cropping images on Social Media). In this lesson, you’ll learn how prevalent framing is in the design process and get introduced to the 3 main types of framing: margins, bleeds, and partial bleeds.
- Visual Hierarchy. The keys to hierarchy are separation and difference. You’ll see how to use the two to order information and direct readers across a text — important lessons to keep in mind when creating logos. We will go over a couple exercises in which you’ll apply Visual Hierarchy to a plain block of text, and you’ll learn the value of color when it comes to textual hierarchy.
- Grids. A grid is a powerful tool for bringing structure and efficiency to your page design. In exploring different grids, you’ll learn the difference between margins and gutters, how blank space doesn’t have to feel like empty space, and how to make a basic grid in Adobe InDesign. You’ll also examine the difference between web and print grids.
This workshop has our standard refund policy.
