How to Get First Reviews and Testimonial to Promote your Online Course
How to Get First Reviews
Reviews and ratings on Klatch help learners decide which courses and instructors are a good fit for them. In addition, this social proof helps facilitators establish their course’s credibility.
Obtaining that first review is all the more crucial because it sets the foundation for future learners to vouch for your content!
The first review for your new course is crucial as it establishes a baseline for the quality of content. Ideally, you want to receive a solid review when you launch your course.
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Why Are Reviews Important?
Feedback from your learners is critical to ensuring that your course meets their expectations and improves as you continue to develop it. Negative reviews can be a valuable indicator of where you should focus your efforts. In contrast, positive reviews help build the credibility of the course and increase the likelihood of learners enrolling.
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Given the time and work you invested in building your course, it makes sense to concentrate your efforts on obtaining useful feedback. Feedback is a crucial step in marketing your workshop, and though the majority of marketing efforts revolve around attracting new people, focusing on those you’ve already attracted is a more cost-effective tactic.
Furthermore, reviews are how you build credibility among the community and how future learners can see what your course offers.
How to Get Customer Feedback?
Ask them directly! Request feedback and reviews directly, early, and often so that you can learn from your learners immediately. After completing your online course, you are interested in gauging its effectiveness. You can convey this to your learners by adding a quick note that you would greatly appreciate it if they could leave a review once completing the course.
By asking customers for feedback, you can learn what needs to be improved so that learners will continue enrolling in your courses and keep your existing clients happy.
Many companies believe their customers do not want to write reviews, but this is not always the case. Many customers would love to share their experiences with a company and are only reluctant to do so because they don’t know how or feel like they are being pushy. If you ask your learners directly if they would be willing to write a review, you significantly increase the chances of getting one written by them.
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Make it Easy
If your learner wishes to leave a review, you should provide them with the easiest experience possible, especially if they are not the tech-savvy type. So, for example, you can link your review page to your course guidelines, so they know where to leave the first review!
Use review and feedback to your benefit:
- Reviews of our courses can be a helpful tool when marketing your course. By mentioning reviews in your email, social media, and on your course landing page, you can attract prospective students.
- If learners repeatedly point out that something doesn’t work for them, consider adding content to the course or adjusting your course description to make it more transparent. Respond to reviews right away and let them know that you’re fixing things.
- In the face of negative reviews, don’t be defensive or try to convince the learner that they have misunderstood something. Instead, a voice that you hear concerns and offer them a new direction for help. This way, you show that you are willing to listen to genuine feedback and are always open to improving the experience for your learners!
Learn more about Strategies to Increase Student Engagement for Your Online Course or Workshop!
Key Takeaways
Solid reviews are the key to success as a critical part of building your workshop’s reputation and audience. And among all reviews, your first workshop review is perhaps the most vital. Ensure that the process of writing reviews is easy, accessible, and rewarding for your learners. You are on your way to creating an outstanding online learning community!
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What is Klatch?
Klatch is a first-of-its-kind all-in-one social learning platform for live, hands-on, virtual workshops across every topic – from hobbies to professional development. Say goodbye to pre-recorded lectures and passive webinars; say hello to real-time, group-based learning. The Klatch platform enables experts to launch a workshop in minutes and provides the tools to unify their communities, grow their audience, and monetize their expertise. Apply to join the Klatch Facilitator community here or browse featured workshops here.
